The year of 2022 marked the 15th anniversary of Vinda International’s public listing. Over the past 15 years, Vinda has been committed to providing high-quality hygiene products and services, leading the industry with innovation and building the brands with high standard. Despite the complexity and volatility in the market, Vinda actively adjusted the strategies to overcome the challenges. As a result of the Group’s extensive industry experience, leading brand position and diversified business development, the Group maintained steady growth and market leading position in 2022, demonstrating the Group’s resilience.
Vinda is building multiple drivers over time to secure long-term profitable growth. During the Year, the Group actively optimized the product portfolio with premium strategies and sought innovation to promote category growth; continued to deepen the layout of E-commerce channels, realizing the sales of online and offline integration and improving product sales; and achieved cost reduction and efficiency enhancement through price adjustment, disciplined cost management, and industrial chain upgrading. The various efficient strategies are set to further the Group’s momentum towards consolidating market share as well as industry leading position.
Given the increasing awareness of personal hygiene, the consumer demand for tissue product has been consistently growing, driving the Group’s sales growth of tissue category. Additionally with the improvement of people’s living standards, the Group’s premiumization and product portfolio optimization strategies have been successfully implemented. Premium tissue products have received positive market feedback and achieved remarkable sales performance. In terms of Vinda’s personal care business, the increasing consumption power of women and attention to women’s health have become important catalyst for the rapid growth of the Group’s premium feminine care business. In the context of increasing aging population, Vinda’s forward-looking consumer education and marketing strategies have brought tremendous growth potential to the Group’s incontinence care business. Vinda believes that, by steadfast execution of premiumization strategy, continuous optimisation of product portfolio and reinforcing the research and development to capture the demand of premium segments, the Group will continue to explore the market development potential of the tissue and personal care business, and generate greater profit returns for the Group.
During the year, the Group’s production and sales in Southeast Asia gradually returned to normal as overseas pandemic prevention and control measures were lifted. The completion of the new South East Asia (“SEA”) headquarters in Malaysia will assist Vinda in its digital transformation, and strengthen capacity expansion and product R&D in Southeast Asia. The new hub will help the Group to accurately meet the demand of local consumption, build sales networks to cover the entirety of Southeast Asia, assist in realizing the development potential of overseas markets, and further the Group’s internationalization.
The pandemic promoted the emergence of new model of consumption and the rapid development of e-commerce. The Group grasped the industry trend in advance, actively deployed e-commerce channels, and strengthened cooperation with major e-commerce platforms. During the Year, in order to further capture the E-commerce market, the Group strengthened the layout of new sales and retail channels, resulting in significant growth from the E-commerce segment’s contribution to the Group’s revenue. Additionally, the Group closely follows online traffic trends and has continuously expanded its online sales platform and marketing methods. As a result, Vinda ranked No.1 in tissue sales during Double 11 for 10 consecutive years and achieved outstanding results in personal care products. In the future, the Group will further explore the potential of the E-commerce channel, and strengthen the brands’ competitiveness to provide momentum for the Group’s sustainable growth.
Vinda has highly emphasised on the environmental and social sustainability and actively fulfilled its public responsibility. During the Year, the Group received numerous ESG awards in recognition of its contribution to sustainable development. Vinda adheres closely to green development concepts. The Group’s pulp procurement and sewage discharge strictly meet the environmental protection standards, and are in line with the national goal of “carbon neutrality”, fully demonstrating Vinda’s responsibility and commitment.
Looking forward to 2023, with ongoing uncertainties and challenges in the business environment, Vinda remains confident about the industry outlook, and will proactively confront and manage the challenges ahead. The full lifting of the lockdown in mainland China, the rapid recovery of economic activities, and the gradual recovery of the consumer market, will support the Group’s overall sales performance to obtain further breakthrough. Vinda will actively identify market changes and keep abreast of consumer demand, and actively focus on premiumization strategies and innovative concepts. Meanwhile, the Group will continue to strengthen its product portfolio optimization, brand building, and cost management capabilities, so as to achieve the mission of providing consumers with high-quality products and services, and to forge ahead towards the Group’s vision to become Asia’s first choice for hygiene products and services.